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Developing Your Marketing Mix

Developing Your Marketing Mix

Optimizing your marketing mix is the best way to align marketing activities with your business strategies. Developing your marketing mix refers to finding the optimal strategy for the four Ps of marketing: •Product •Price •Place (Distribution) •Promotion   These four components are the essential elements of your marketing plan. You can produce different results from your marketing efforts by altering your strategy for each of...

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QR codes? The Why and How of applying these new tools

QR codes? The Why and How of applying these new tools

  QR Code Billboard As Smart Phones and Smart Phone Apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as 2D barcodes or mobile tagging) as a part of the marketing mix. Late last year Nielsen predicted that smart phones will be the dominant device by the end of 2011, so there’s certainly a reason to...

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