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QR codes? The Why and How of applying these new tools

  QR Code Billboard As Smart Phones and Smart Phone Apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as 2D barcodes or mobile tagging) as a part of the marketing mix. Late last year Nielsen predicted that smart phones will be the dominant device by the end of 2011, so there’s certainly a reason to...

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